This morning I had an opportunity to have my Etsy shop critiqued and I took advantage of it! I learned a lot from the critique as well as the critiques of other shops. I'm adding more cards and scrapbooks for sure! I'll work on my descriptions for the custom books too. Per their suggestion, I'm going to try to do something to update it every other day. I'm adding the a few new cards soon, so check them out. I'll try to work on building some card sets, as that was another suggestion.